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Small Business Website Planning Checklist
Plan a service-business website around customer questions, useful pages, content ownership and launch checks. Includes a free website brief worksheet.
Free download: Website planning brief
Free resource library
Practical guides.
Useful downloads.
Website planning, clearer inquiries and local search. Twenty practical guides for service businesses, each with a free checklist or template you can put to work.
No email required. Download an editable text file, use it with your team and keep it.
Plan your website
Choose the right pages, prepare the content and launch with fewer unknowns.
Practical guide
What Pages Does a Service Business Website Need?
Choose website pages by customer task, not a page-count package. Get a free page-planning worksheet for your local service business.
Free download: Website page map worksheet
Practical guide
Website Content Checklist: What to Prepare Before Design
Gather the service details, photos, proof and account ownership information a website project needs. Download the free content inventory.
Free download: Website content inventory
Practical guide
Website Redesign SEO Checklist: Protect Useful URLs
Prepare a URL inventory, redirect map and post-launch checks before a redesign. Includes a free migration worksheet without ranking guarantees.
Free download: Redesign URL mapping worksheet
Practical guide
Website Launch Checklist for Small Businesses
Check mobile usability, contact delivery, search access and ownership before launching. Download a practical free website launch sign-off sheet.
Free download: Website launch sign-off sheet
Make inquiries easier
Clarify the offer, show genuine proof and check the complete contact journey.
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Website Not Generating Leads? A Practical Audit
Separate a traffic problem from a confusing offer or broken inquiry flow. Includes a free lead-generation audit worksheet for service businesses.
Free download: Website lead audit worksheet
Practical guide
Homepage Copy Template for Service Businesses
Write a clearer homepage with a specific offer, useful proof and one obvious next step. Download a free fill-in-the-blank copy worksheet.
Free download: Homepage copy worksheet
Practical guide
How to Write a Service Page That Answers Buyer Questions
Build a useful service page with scope, exclusions, evidence and a clear inquiry path. Includes a free service-page outline and copy prompts.
Free download: Service-page writing outline
Practical guide
Contact Form Checklist: Make Business Inquiries Work
Check form fields, mobile usability, errors and actual email delivery. Get a free test script for your service-business contact form.
Free download: Contact-form test script
Practical guide
Website Trust Signals for Local Service Businesses
Choose honest proof that helps customers evaluate your business. Includes a free checklist for project examples, reviews and business claims.
Free download: Website proof and claims inventory
Build local search foundations
Create useful local content, connect your pages and understand the search data.
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Local SEO Checklist for Small Service Businesses
Prioritize accurate business information, useful service pages, local proof and measurement. Download a free local SEO action planner.
Free download: Local SEO action planner
Practical guide
How to Write a Useful Local Service-Area Page
Decide when a city page adds real value and what to include without fake offices or repetitive copy. Includes a free local-page content brief.
Free download: Local service-area page brief
Practical guide
Internal Linking for a Small Business Website
Connect services, guides and location pages with helpful internal links. Includes a free link-map worksheet and a practical page review process.
Free download: Internal-link map worksheet
Practical guide
Mobile Website Speed Checklist for Business Owners
Understand loading, responsiveness and layout movement before requesting performance fixes. Download a free mobile website testing worksheet.
Free download: Mobile performance observation sheet
Practical guide
A Simple Search Console Report for Small Businesses
Read clicks, impressions, queries and pages without overclaiming results. Includes a free reporting worksheet focused on useful business decisions.
Free download: Small-business search reporting worksheet
Improve your Business Profile
Keep your Google profile accurate, useful and connected to the real business.
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Google Business Profile Checklist for Local Businesses
Review eligibility, ownership, business details, categories and website links. Get a free Google Business Profile audit checklist.
Free download: Google Business Profile audit sheet
Practical guide
How to Choose Google Business Profile Categories
Choose categories that describe your real core business rather than a keyword wish list. Includes a free category decision worksheet.
Free download: Business Profile category decision sheet
Practical guide
Google Business Profile for a Service-Area Business
Understand storefront and service-area representation before editing your profile. Includes a free business-model and coverage worksheet.
Free download: Service-area business model worksheet
Practical guide
Google Review Request Templates Without Incentives
Ask for honest customer feedback using neutral email and message templates. Includes a free review-request and response worksheet.
Free download: Neutral review-request templates
Practical guide
Google Business Profile Maintenance Checklist
Keep hours, services, links, photos and review responses accurate over time. Download a free recurring review checklist and change log.
Free download: Profile maintenance checklist and change log
Want help applying the checklist?
Send JNS your website for a free teardown, or use the guides independently. The downloads are yours either way.
Get a free website teardown