Refresh versus redesign decision sheet

JNS Digital Solutions

Updated: 2026-09-24

Companion guide: https://www.jnsdigitalsolutions.com/guides/website-refresh-vs-redesign

Walk through the current site as a visitor. Record observed obstacles, not only preferred visual changes.

Customer task tested: ____________________

Device and page used: ____________________

Observed obstacle and evidence: ____________________

Business impact or customer question: ____________________

Smallest credible fix: ____________________

Can the current platform support that fix? ____________________

Pages or workflows affected by the same issue: ____________________

Existing URLs and content worth keeping: ____________________

Immediate failure to stabilize now: ____________________

Refresh scope and acceptance test: ____________________

Redesign scope and acceptance test: ____________________

Decision, owner and date: ____________________

Free to use and adapt for your business. No email or review is required.

Planning aid only. No guarantee of rankings, traffic or legal compliance. Keep credentials and private customer information out of this worksheet.