Website lead audit worksheet

JNS Digital Solutions

Updated: 2026-09-13

Companion guide: https://www.jnsdigitalsolutions.com/guides/website-not-generating-leads

Record evidence before proposing a fix. Use non-sensitive test data and keep real customer details in your approved business system.

Main service and target visitor: ____________________

Evidence of relevant visits (or unknown): ____________________

First-screen task test and visitor’s unanswered question: ____________________

Service scope / proof missing: ____________________

Mobile contact action result: ____________________

Invalid-entry test result: ____________________

Approved test inquiry delivered to: ____________________

Follow-up owner and realistic response window: ____________________

Issue | evidence | severity | proposed fix: ____________________

One change to make first: ____________________

Review period and success signal: ____________________

Observation / uncertainty / next decision: ____________________

Free to use and adapt for your business. No email or review is required.

Planning aid only. No guarantee of rankings, traffic or legal compliance. Keep credentials and private customer information out of this worksheet.