Neutral review-request templates

JNS Digital Solutions

Updated: 2026-09-13

Companion guide: https://www.jnsdigitalsolutions.com/guides/google-review-request-templates

Replace bracketed prompts, verify the review link and use an appropriate contact channel. Never offer a benefit in exchange for a review.

EMAIL SUBJECT: How was your experience with [business]?

EMAIL: Thank you for choosing [business]. If you would like to share your experience, you can leave an honest Google review here: [review link]. Your feedback helps other customers understand what to expect.

SHORT MESSAGE: Thanks for choosing [business]. You are welcome to share an honest review of your experience: [review link].

POSITIVE REPLY STARTER: Thank you for sharing your experience. We appreciate your feedback about [non-private detail from the review].

CONCERN REPLY STARTER: Thank you for letting us know. We would like to understand what happened and discuss the next step. Please contact [public business contact].

[ ] Customer had a genuine experience

[ ] No reward, discount or requested star rating

[ ] No satisfaction screening before public review invitation

[ ] Contact preferences respected

[ ] Correct review link tested

[ ] No private customer details in public replies

Request / reply process owner: ____________________

Free to use and adapt for your business. No email or review is required.

Planning aid only. No guarantee of rankings, traffic or legal compliance. Keep credentials and private customer information out of this worksheet.