Google Business Profile audit sheet

JNS Digital Solutions

Updated: 2026-09-13

Companion guide: https://www.jnsdigitalsolutions.com/guides/google-business-profile-checklist

Use the business’s authorized profile. Verify the actual business model against current Google guidance before changing location settings.

Business name / public profile URL: ____________________

Eligibility confirmed against official guidance: ____________________

Authorized owner and manager roles recorded securely: ____________________

[ ] Existing profile checked before creating a new one

[ ] Real-world business name is accurate

[ ] Storefront / service-area representation is correct

[ ] Public phone, hours and website link tested

[ ] Categories describe actual core business

[ ] Services and images are accurate

[ ] Review requests are neutral and not incentivized

Issue | evidence | corrective action | owner: ____________________

Public output verified after edits: ____________________

Next review trigger: ____________________

Free to use and adapt for your business. No email or review is required.

Planning aid only. No guarantee of rankings, traffic or legal compliance. Keep credentials and private customer information out of this worksheet.